|
Why Brazil’s Hot!
Brazil Uniqueness
Brazilian Fashion
Brazilian Products
| | |
By Patricia Skinner (article insider.com) The Time to Brazilian Jeans and More! Jeans have been fashionable for men and women now for decades. Everyone from new-born babies, right up to grannies and granddads love to wear jeans. They are a symbol of American life that people all over the world emulate with enthusiasm. But as time has gone by certain trends have emerged. The old timers, as in days gone by, look more for comfort than for anything else. Everyone else has a particular shape or style that is right for them and the people they hang out with. Brazil has become known for high fashion jeans of all kinds. High end clothing stores make a point of having Brazilian jeans and more in stock. So whether you're looking for low rise, super low rise, and whatever style of leg you prefer, you need to look for a supplier that sells Brazilian jeans and more. You Need Brazilian Jeans and More! Eventhe famous makes that have been supplying jeans for years are now copying the Brazilian styles that have been stealing the scene in jeans for a while now. The latest stretch fabrics have given denim a brand new image that is even hotter than it was in the past, and the public just can't get enough of them. They mould to the body to give a shape that just can't be beat. Although there was a time when men cornered the market in jeans, with the advent of Brazilian jeans and more, it seems that more women than men wear jeans nowadays. They are fast becoming a symbol of young femininity. Although nearly all styles at the moment are either low rise or super low rise, there is a wide variation in the leg styling details. Any Style, as Long as it's Tight! Some like them tight all the way down, and some are showing up in the kind of flared styles that we saw soon after the jeans craze really caught on back in the 1960s and 1970s! Some flared Brazilian jeans feature cut out and applique decorations. Cotton spandex with a lace side inlay is a particularly feminine style you can find in Brazilian jeans and more. You can find all kinds of fabrics made up into Brazilian jeans and more. No longer are jeans the dominion of good old denim. Moleton is just one such new fabric. If you've never heard of moleton, you just don't know what you're missing. Baby-soft, super stretchy, it moulds even better than regular cotton spandex denim-type fabrics. Presenting Moleton Lightweight moleton has been made up into some of the hottest Brazilian jeans ever, and can be found in several different colors to give us all a rest from plain blue denim. Don't wait to get your first pair of moleton jeans. You could get left behind in the rush! You can even by Brazilian jeans and more, in any style of your choice right over the Internet. There has never been a better way to get your hot Brazilian jeans and more delivered right to your door in a matter of hours. You can even benefit from considerable savings on shop prices when you shop for Brazilian jeans and more online! Casual Back to School Clothes There's nothing more practical than a pair of jeans. So when you're looking for the perfect outfits for back to school clothes, don't forget to kit your kids out in jeans. You won't need to encourage the teenagers. They'll be only too happy to wear jeans for back to school clothes. If you choose jeans for back to school clothes, you won't have far to look either. Jeans are on sale everywhere. The most popular right now are Brazilian jeans. The young love the cut and the fabric. Brazilian stylists have cornered the market it hot jeans styles! In addition, you can even get colors apart from plain old blue denim, so if you're looking for particular colors for back to school clothes, no problem! Another Hot Brazilian Item We've already told you about the artistry of Brazilian jeans. As you'd expect for such a fun-loving country, the Brazilians are good at just about any item of women's clothing! Another hot item of theirs is the Brazilian bikini. They have got styling down to a fine art! If you've been looking for a bikini that really does something for your shape, then you have to go look for a Brazilian bikini. You can find any color, but the shape is always hot and skimpy! A Brazilian bikini is not going to be for you if you're not adventurous! If you like as much attention as possible when you go to the pool or the beach, then you need a Brazilian bikini! Be careful what you ask for though. This item could bring you more than you need! Cover Ups for Your Brazilian Bikini Don't forget to take along some Brazilian jeans and a T-shirt as cover ups though. As much as you love attention, you won't get any rest at all if you don't have anything to cover up your Brazilian bikini. You have been warned! If you can't decide what color Brazilian bikini to choose, you could take our advice and buy three or four! There's simply nothing hotter! Turquoise is a particularly flattering color for all shades of skin. Not for nothing is turquoise considered the most alluring stone in the East! If you're tanned, you can go for a white one. If you haven't yet perfected your tan, you're better off with a hot pink one, at least until you've spent a few hours in the sun! Wow! Brazilian Low Rise Jeans! In days gone by the new Brazilian low rise jeans would have been positively illegal! Women have been arrested for less than wearing something like this in the past! If you want to be part of today's fashion scene, you need a pair of Brazilian low rise jeans. There's simply nothing like them, and other jeans manufacturers are plainly not as adventurous. Brazilian low rise jeans are for any woman with an interest in attracting attention. Believe us when we tell you that all the attention you want will be yours! If it all gets too much for you though, there's a simple solution! Take your Brazilian low rise jeans off and reveal your Brazilian bikini when you're at the beach. If that doesn't turn heads, nothing will! Keep it Brazilian for Effect You can get a wide selection of tops, also by the great new Brazilian fashion designers, to go with your Brazilian low rise jeans. We'd go so far as to suggest that nothing else will really do. Once you've tried Brazilian fashion you'll be hooked for life. In typical Brazilian style, Brazilian low rise jeans go just a little bit further than everyone else! You'll be sending a message to your man alright! So what are you waiting for? Click on through to an online store and get yourself a pair of Brazilian low rise jeans right away. If you're not afraid of being adventurous, you can do the max and get a pair of super low rise Brazilian jeans. Man they're hot! Brazilian Club Jeans Looking for club jeans? You won't find any that fit you better than the new Brazilian low rise jeans. Made of the most up-to-date fabrics, their sensuousness will amaze you. You can even buy your club jeans online, through a Brazilian clothing online store. This is the great new way to shop for any women's clothing, even club jeans. Creating an identity for yourself can be so easy when you pick the right club jeans. Belonging is an important part of anyone's young life, and your club jeans can help you and your friends to feel that you're part of something. You'll find that in addition to offering a wide range of brand new styles in the greatest fabrics around, Brazilian club jeans will also offer you really amazing value for money. Reasonably Priced Club Jeans No need to spend a fortune on your club jeans. In fact, you can now get several pairs of your favorite club jeans for less than the price of a new outfit. If you and your friends would all like to buy cub jeans, why not get even more savings by buying your jeans wholesale from a Brazilian clothing wholesaler. You can buy club jeans wholesale from a Brazilian women's clothing store online. You'll love the styles, you'll love the choice, and you'll love the prices. What more can we say? Now's the time to check out the new styling in Brazilian club jeans. You'll never wear any other kind of jeans, we promise you. The Scoop on Dance Pants What are dance pants? Simply the best thing you ever wore to go dancing in, that's what! Like anything else in women's fashion, there are many makes and just as many different styles of dance pants. We'd say that the best ones though, are those with enough fabric at the bottom to translate your movement, and tight enough at the top to become fluid; at one with your body. Some of us are dancing in the leggings that professional dancers wear, but the new sensuous fabrics and fluid shapes coming from the Brazilian designers really have it all as far as we're concerned. You can't do better than Brazilian dance pants! You'll be sure to get all the attention you want on the dance floor with the new low rise styles! Dance Pants For Dancing and Everything Else! Dance pants are not just for dancing though. Not by a long shot! You'll love the way they look so much that we predict you'll wan to buy several pairs in different colors to wear wherever you go. Attractive, sensuous and above all, comfortable, they'll make you feel all woman, all of the time! Your man just won't be able to resist you in dance pants. Come to that, no man will be able to resist you in dance pants! Since you can wear them anytime, anywhere, why limit the effect? Why wear anything else? You'll love the new Brazilian dance pants! Moleton is Surprising If you've never heard of moleton before you're in for a surprise. It's one of the most sensuous clothing fabrics around today. It's new, of course, and has properties that have only been achieved as textile technology has advanced in the past few years. So, let's tell you a little bit about moleton and its many uses. To begin with, moleton is soft. So soft it can hardly be described. Then, it's stretchy and so great for many of today's fashion items. The combination of softness and stretchiness has made it the perfect choice for many of the Brazilian clothing trade's hot new numbers. Moleton is particularly great for jeans. Today's customers want their jeans so tight they look as if they're molded on them, and moleton, like the other jeans favorite, Spandex, is the perfect choice. Keeping Shape with Moleton Stretch is an important quality for today's designers as it not only molds itself to the body in a way that is important to today's fashion, but it makes garments perfect for any kind of activity. The stretch quality means that clothes stay looking nicer for longer because they keep their shape and don't become baggy and overstretched. Moleton has these valuable fashion properties and much more besides. Soft, slinky sensuality is moleton's chief attraction. Its sexy properties make it the perfect choice for many high fashion garments. Whether you're a designer, clothing manufacturer, wholesaler retailer or just a customer, you should get to know moleton. It's quite simply THE new fabric and everyone loves it. The Lowest Rise of All! The length of the zipper is the new measure for how sexy your jeans are. The super low rise jeans now on the market have gone as far as to use only a one inch zipper! This means there is practically no rise to the jeans at all. Can't beat that folks. So if you want low rise jeans the stars are wearing, you gotta look for that one inch zipper. We'll give you a head start in your search by telling you that the Brazilian jeans manufacturers have been doing it longer, and lower than anyone else. Simply, there is nothing hotter than Brazilian low rise jeans! Low Rise and the One Inch Zipper! If you're intent on being at the forefront of this hot new jeans fashion, then you simply have to inspect the zipper on any pair of pants you buy. If it's anything longer than a one inch zipper, then you know those jeans gotta go! We're telling you that to find that one inch zipper, you have to look at Brazilian pants and jeans. As usual, Brazil was the first to use this hot jeans feature and they've been leading the field since the craze began. You can find sexy Brazilian low rise and super low rise jeans with that great one inch zipper right online. You can choose the styles and the fabrics you love, and then you can order right online. In only a matter of hours, your low rise jeans will be safely on their way to your front door! Petite Sizing For a young girls who hasn't finished growing yet, or a woman who is naturally petite, it is best to look for petite pants. These are sized to take into account size so that overall better fit is achieved. Sometimes adjusting hem length doesn't do the whole job with misses sizes, as the whole proportion of the garment is not right for a petite figure. You can now get petite pants in all the up-to-date sizes that you would find misses pants. This includes all the styles so popular with older teens that younger teens are just itching to get into! You can even get the new low rise petite pants that the Brazilian designers have been having so much success with. Petite Pants are Included Petite pants in jeans fabric and styling are becoming more and more common, whereas a few years back only the more classical styles were available as petite pants. The increase in the range of petite pants available is part of the attempt on the part of designers and clothing companies to cater to a larger section of the public. That everyone should be able to get something in their size is now an important part of the plan. Nearly all the major designers are now making a point of putting out a range of extra sizes including petite clothing and petite pants. Brazilian designers, who have been having an amazing level of success in the past few years, are no exception. So now the petite girl or woman can enjoy the craze for Brazilian designer clothes along with the rest! Super Low Rise is Hot Three words describe the most desirable jeans around today: super low rise! If you're buying jeans that don't conform to this description then you're missing the opportunity to keep your style cutting edge. We'll add a little advice here; only buy Brazilian super low rise jeans, because quite simply, the Brazilians have a distinct edge when it comes to sexy styling. Don't know if it's all that Latin blood pumping around in their veins, or perhaps all that sunshine, but the new generation of Brazilian fashion designers have definitely scored a big hit with their fashions, and at the top of the pile is the super low rise jeans style. If you need to know whether you're getting the super low rise or a lesser imitation, look for the low rise status symbol! The One Inch Zipper and Super Low Rise If the company mentions that their jeans have a one inch zipper, then you're on to something. This signifies that the pants you are about to buy are as low rise as it's possible to get! There is no more super low rise than the one inch zipper! Any lower than that and you simply would not have pants! If you're looking for something to go with your new super low rise pants, try something short and stretchy. Again, any store that sells the super low rise Brazilian pants will probably have a range of superb tops to go with them too. You can find everything your looking for right here online in a Brazilian clothing store. Why wait any longer to get the look celebrities are wearing? What Are Teen Jeans Anyway? How can you categorize teen jeans? Is it the fashion we'd like them to wear, or the fashion they want to wear? Because teens, if given the choice, always want to wear exactly what their older brothers and sisters are wearing! Sometimes, the only problem here is that the older styles don't come small enough for them, but more often than not they do. So there really isn't any need to look for a particular category of teen jeans unless you don't want your twelve or thirteen year old dressing as if they were going clubbing! If this is not an issue for you, your teen has a wide choice when looking for their preferred teen jeans! The New Low Rise Teen Jeans Kids love the new low rise styles just as much as anyone else. They also love the stretchy fabrics and great range of colors. Like adults, teens who want to be in the forefront of fashion should check out the stores that deal with Brazilian designs. There's no doubt that the Brazilians do stretchy low rise jeans better than anyone else right now. Teen jeans have never looked hotter! Designers often look to the demand for teen jeans to introduce new styles and new brands. Whereas older buyers tend to stick with a preferred brand or familiar territory, teens are nearly always more than willing to strike out on their own and try new things. This is why many manufacturers target their fashions primarily at teens anyway. Teen jeans are any jeans that teens love and want to wear
back to the top
Brazil's Uniqueness For hundreds of years Brazil has been influenced by a melting pot of cultures coming and going from this hot Latin country. The rich diversity of ideas and influences has meant that Brazil has always been unique. Known for being ready to express their emotions and feelings in ways not seen elsewhere, even in other Latin countries, Brazilians are now taking the fashion world by storm. Brazilian fashion designers have, for decades, emulated the top fashion designers the world over. But in the last few years, subtle but very significant changes have been taking place. Suddenly, Brazilian fashion designers have come into their own in a big way. Highly original designs of their own are setting trends everywhere. Though they're not quite ready to kick Paris designers off the runway, they should now be taken very seriously indeed. Top Brazilian Fashion Designers The clothes designed by Brazilian fashion designers are particularly hot with the younger generation, who love the raw sensuality that Brazilian fashion brings. Whether jeans, or high fashion lace creations, you can look and feel a million dollars when you let Brazilian fashion designers dress you. Whatever kind of fashion you prefer you'll love the Brazilian interpretation for sure! If you're interested in learning a little about Brazilian fashion designers, we suggest you become familiar with a major Brazilian fashion event. Twice a year you can attend the Sao Paulo Fashion Week, where you'll be able to see the best of what's on offer. Don't miss this event to learn about the top Brazilian fashion designers and their work. What's New in Celebrity Fashion Styles? If you like to keep up with what's hot in the fashion world, you need to watch celebrity fashion styles. Celebrities instinctively know what's going to make them look good and keep them in the limelight. Noticed what they're all wearing lately? Brazilian fashion is hot and in every celebrity's closet. Lucky for us, these new celebrity fashion styles are so easy to copy. You can get as many versions of celebrity fashion styles as you like right here online from any online store that sells Brazilian fashions. What's more, if you keep an eye on your chosen online fashion store, you will get a heads up for all the new celebrity fashion styles as they pop up. You can be at the forefront of the fashion scene always. Brazilian Fashion is It! We'll give you a few hints to get you started though! Brazilian low rise jeans are positively the number one in celebrity fashion styles right now. Low rise is the way to go, and if you get tired of that, down's the only way out, with super low rise Brazilian jeans. Another of the great celebrity fashion styles to go along with your low rise jeans is a sexy top. The lacier and more revealing the better. At the beach, you can still keep up with celebrity fashion styles with a great Brazilian bikini. If you haven't taken a look at the latest collections you're really in for a treat. They come in every color imaginable, but all the styles are as skimpy as they can get. With expert cut and styling, you'll look like a celebrity yourself! Shifting Sands of the Fashion World There have been some changes lately in the high fashion clothing industry. Up until just a few years ago, the leaders of the US and European fashion houses ruled unchallenged. If anyone ever even came close to challenging them, it was through pirating their designs on a big scale. Brazilian fashion designers were among those pirates. They purloined high fashion clothing designs with impunity, and sometimes without even bothering to cover their tracks. There have been changes. Now, dozens of bright young Brazilian fashion designers are taking the high fashion clothing market by storm. Competitive prices coupled with meltingly effective design across the board have meant that customers just can't get enough of Brazilian fashion. Brazilian High Fashion Clothing Whether it's the outrageously sensuous Brazilian low rise jeans in the new slinky fabrics and hot colors, or a barely-there Brazilian bikini that's guaranteed to turn heads, Brazilian high fashion clothing, it seems, is definitely here to stay. If you doubt that, then just take a good look around you at celebrity fashion styles. Wherever you see them, celebrities going for Brazilian in a big way. What celebrities do, the public tends to do too. We're facing up to the fact that Brazilian high fashion clothing is now a big part of the fashion industry here in the US. Brazil can no longer be regarded as the country that gave us coffee and the Latin beat. We now look to them for fashion trends too!
back to the top
Brazilian fashion is getting ready to conquer the world. In South America's economic giant and the world's fifth-largest country, changes are happening fast and after many years of shameless counterfeiting, Brazilian fashion designers have now gained great self confidence and their unquestionable talent is just starting to be shown and acclaimed abroad. Over the last 500 years, Brazil has, in a very singular way, assimilated and blended the various cultures and peoples that created the country, from the Indian ancestors to the Dutch or the Angolan, and transformed them into distinct Brazilian features and a culture distinctive for its uniqueness, its richness and variety across the country. Despite being confronted with unresolved (and sometimes worsening) major difficulties, especially at the social, economic, political and racial levels, Brazil today is rapidly evolving and shows an ability to turn some of its past weaknesses into strengths. To take just one example, after being deeply affected by the Aids virus, Brazil has inched into the spotlight as a model for other developing nations and after the start of a controversial policy to manufacture and produce its own generic medicines that has the nation at odds with pharmaceutical manufacturers, the spread of the disease has been stabilized and Aids deaths were cut by half between 1996 and 1999. It is widely agreed that there has been a 'fashion boom' in Brazil since 1999. The last two years have seen great changes and progress in the fashion industry in Brazil, from heavy investments and modernisation in textile factories to the acclaimed participation of Brazilian fashion designers in the Paris and London fashion shows. The fashion industry in Brazil is professionalising and improving its quality and image at all levels. Not to be forgotten are the many Brazilian top models on the international catwalks who play a significant role in focusing the world's attention on Brazil. Brazilian fashion design is best seen during the biannual Sao Paulo Fashion Week (formally known as MorumbiFashion) where the catwalks present the creations of the top Brazilian designers and designer brands. Whether self-taught fashion designers, or entrepreneurs with strong experience in jeans or the casual-wear business, they all encompass the many faces of Brazil: colourful, sexy, avant-garde and experimental. Now held in the Sao Paulo Biennale pavilion, one of the finest examples of Oscar Nimeyer's architectural wonders, this brilliantly organised event launched in 1996 is attracting more and more the attention of fashion professionals worldwide. 2000 was a particularly good year for Brazilian fashion designers achieving international recognition and securing overseas sales. Alexamdre Herchcovitch, Icarius (based in Paris) have already successfully participated in the Paris and London biannual fashion shows, while Lino Villaventura, Reinaldo Lourenco, Walter Rodrigues and Carlos Miele/ M Officer are attracting buyers in their overseas showrooms. The list does not stop here and to mention just one more, Rosa Cha's fabulous beachwear is very sought after by the world's most glamorous sun lovers. Not so close to the limelight, but equally talented if not more so, are individuals following their own singular creative stems. The traditional work of the crafts people from the Nordeste region (especially the states of Ceara, Pernambuco and Maranhao) illustrate an incredibly rich popular culture, ranging from lace and basketwork to graphic arts with the 'cordal' (popular literature) and sculptures seen in the exceptional wooden pieces of the artist Nino. Others follow even more unusual paths, like Marcia Ganem, based in Salvador de Bahia, whose jewel-like and very theatrical clothes are truly contemporary but derived from the beliefs and music of Candomble. Brazil: The rising star in the fashion world Brazilian fashion is one of the most attractive and creative industries in the global fashion world. Brazilians pay a lot of attention to the way they are perceived by their peers, and this is strongly reflected in the fashion trends they adopt. In case the event they have to attend is a more formal one, Brazilians tend to go with a more business like appearance. Just like in other societies, ladies demand the same treatment and respect, as men do, and, as a consequently, they dress elegantly and flawlessly, when having to participate in conferences or communication sessions, including business meetings. Nevertheless, they do try to remain feminine, by choosing clothes with a pleasant design and by matching them with the hairstyle, nails and makeup. Brazilian Stylists creativity surpasses the limits of our borders, what is recognized by fashion critics of several countries.
Fashion events, such as São Paulo Fashion Week and Rio de Janeiro Fashion Week are responsible, too, for this effort to make Brazilian Fashion known. Brazilian top models brésiliennes, first of all Gisele Bündchen, followed by Ana Hickmann, Fernanda Lima, Isabeli Fontana, Letícia Birkheuer, Mariana Weickert and many others have done their share of this great work of divulgation of Brazilian fashion and beauties. In less than fifty years, Brazil changed from fashion's produces importer to become exporter. Actually, world's major fashion centers (Paris, London, Milan, New York) exerted strongly and surely a certain influence on Brazilian stylists. However, these influences serve to reinforce the Brazilian way to think and live fashion.
Stylists and Brazilian fashion industry worry more and more to be present in International Fashion Fairs and Salons. For instance, in the September 2003 at the Lyon, Mode City et Interfilière, the organizers of this event registered a spectacular growth (+67%) of the Brazilian presence as reported in 2002.
Brazil is an informal country and one of Brazilian fashion most important features is the strong trend to enforce cheerfulness, based on its rich tropical fauna and flora.
BRAZIL IS IN FASHION: AFTER OUR MODELS, BRAZILIAN DESIGN SHINES ON INTERNATIONAL RUNWAYS By Glória Kalil Fast and fleeting as a Carnival love affair, fashion has nevertheless its enduring features. The strongest of these since the British Charles Worth inaugurated high fashion in France, has been the places of creation and inspiration for the rest of the world—Paris, first, followed by London, Milan, and New York. More recently, in the eighties, the Japanese made their mark on the international scene and at the turn of the millennium, the big novelty has been Brazil’s admission to the exclusive world of fashion. This time, though, it does not seem just another case of fleeting passion, momentary fad, or ephemeral predilection. For The New York Times, 2000 was the year of Brazilian fashion. And the success holds on. Would this be owing to the force of chance ruling the seemingly frivolous world of appearances in favor of Brazil? Could be. But one cannot discount the simultaneous operation of factors here and across the Atlantic. Without this confluence of factors the emergence of Brazilian fashion would have remained at the level of a mere try. Our design is experiencing a highly assertive moment as regards preservation of our identity, creativity, professionalism, and recognition both at home and abroad. On the other hand, international fashion, being now saturated, is no longer limited to the traditional circuit. All things considered, the key to the secret may lie in the fact that we hew to world indicators, admixing fabrics, shapes, and a generous dose of sensuality, color, and joy so as to arrive at something that has our face. From now on it is expected that more and more new names will emerge and that foreign fashion will serve as just a reference of what is happening elsewhere. The Big Jump If chance has a role, it lies in the happy conjunction of factors that have helped Brazilian-made fashion set itself free and project itself beyond our borders. The discovery of Brazilian models such as Gisele Bündchen, Caroline Ribeiro, and Fernanda Tavares obviously drew foreign attention to us. The establishment of a fashion calendar in our country to give cohesion to previously isolated initiatives, the valorization of fashion as a business, the development of the textile sector, and the unquestionable quality of our raw materials have helped to launch Brazilian designers both at home and abroad. Equally important is the spontaneous advertisement by influential personalities that empathize with Brazilian things. Mario Testino, one of the fashion photographers most in demand in the world has a passion for Brazil. And fashion designer Isabella Blow, who attended Morumbi Fashion’s eighth edition, was taken by surprise by the contemporaneous look of Brazilian design, all the more so because she expected to find here no more than folk costumes. Her articles in The Sunday Times drew even more attention to Brazil. In 2000 she came back with a group of English and French journalists eager to ascertain whether Ms. Blow had exaggerated her colors as she proclaimed to Europe the fecund creativity of Brazilian designers. Since then, the history of fashion in Brazil has never been the same and our designers have won the attention of the specialized press worldwide. Gone is the delusion that only that which is imported is good. Finally our designers have begun to believe in the strength of our Brazilian identity to make itself felt across boundaries. With each day the time when we were assiduous plagiarizers of European and American fashion seems more distant. We have come into our own style, which is fast becoming international, and attained a professionalism without which the excellent jeans by Ellus, Forum, and Zoomp would not have been able to deter the invasion of trademarks, such as Levi’s, bent on ruling our domestic market. The Fashion Business in Brazil São Paulo has once been called the samba’s burial place; it has no beaches; and its Carnival celebration is timid—but no other place in the country brings together so many people from here and from other parts of the world. This megalopolis is a constellation of cultures and has the frenetic pace of a city that will not stop. The international press has treated São Paulo as Latin America’s fashion capital and indeed there is no other event on the continent that can compare with the São Paulo Fashion Week from the standpoint of both aesthetic affirmation and business opportunities. Brazilian fashion’s contemporary phase began in 1994 with Phytoervas Fashion, which showed the work of new designers. Two years later, a substantial change occurred with Morumbi Fashion, the initial version of the São Paulo Fashion Week. These events foretold the impetus Brazilian fashion was to acquire. Brazil now had a fashion calendar, so that events ceased to be isolated, thereby gaining cohesion. Designers dropped their concern over foreign events and devoted themselves more earnestly to their own work. São Paulo then became a pole radiating Brazilian and Latin American fashion to the rest of the world. The fashion calendar has been in place for some five years but only recently has it acquired international status. There are two yearly editions of the São Paulo Fashion Week, which officially introduce the winter and summer collections to thousands of buyers. These events—held in the sumptuous Fundação Bienal building located in the Ibirapuera Park—bring together thousands of invited guests and attract the attention of the world’s specialized press. In the corridors during the event one can see correspondents from papers and magazines such as Le Figaro, L’Officiel and Visionaire (France); Dutch (Holland); Dazed and Confused and The Sunday Times (England); Corriere della Sera (Italy); Harper’s Bazaar (Mexico); and Vogue( Russia). Writing in the International Herald Tribune, Suzy Menkes says that a Latin breeze blows through fashion at the moment, mentioning a seaquake called Alexandre Herchcovitch and bearing witness to the hour of curvaceous figures and whatever color, as long as it is light and exotic. During an interview, David Shah, editor of the prestigious Viewpoint, a marketing, advertisement, and fashion publication, said that Brazil is really the place where to be now. The good phase of Brazilian fashion is evidenced by 25 courses now being offered on the subject and by undertakings such as Amni Hot Spot (seen as the successor to the former Phytoervas), all intent on exposing the creativity of young designers. According to the Brazilian Textile and Apparel Industrial Association-ABIT, which serves as a channel for making the sector’s interests and claims known to the government, the textile sector alone earned US$2 billion in revenues in 2000. The textile sector ranks second domestically and fourth in the world. ABIT further adds that this sector created some 20,000 jobs in 2001. The textile and apparel industry accounts for nearly 5 percent of Brazil’s GDP and employs 1.6 million people. Brazil ranks third in the world in the production of jerseys and seventh in the production of threads and ready-made items. Its share in world trade is still modest—only a little over 0.2 percent of total imports and exports. Who is Who on the Runway More than artisanal or technological materials, what makes the difference is the versatility and diversity in their use, in the fabrics’ composition, and in the way of designing. The strength of our cultural heritage has been a source of inspiration, as shown by the work of Walter Rodrigues and Lino Villaventura, who have known how to transform bobbin lace with originality, resorting to asymmetry and contrasting colors and designs. Business support has been essential for projecting designers. Gloria Coelho, Fause Haten, and Alexandre Herchcovitch are examples of sound partnership with Rhodia, a textile enterprise. In creating their work, these and other designers combine talent and the textile industry’s advanced technology. Undertakings such as Amni Global Fashion serve to demonstrate the development of raw materials, the use of high technology in the final product into which goes the designers’ creativity, as well as encouraging Brazilian fashion to further improvement and enhancing its prestige both at home and worldwide. After our top models, now is the turn of our designers. It is the turn of Brazilian fashion as it strides onto the international scene with firm steps. But before Herchcovitch and Icarius de Menezes participated in the Parisian Prêt-à-Porter, M. Officier took part in the London Fashion Week, and the designer Fause Haten showed his work at the New York Fashion Week, others that preceded them may be considered our first ambassadors on the foreign market: Ocimar Versolato, who worked for 14 years in Paris and designed for the Lanvin House, and Inacio Ribeiro, a London resident who owns the Clements Ribeiro trademark and counts Cameron Diaz, Madonna, and Brad Pitt among his clients. The daring Herchcovitch, who debuted at the Phytoervas Fashion, presented three collections in London, reaped success at the Paris official 2001 calendar and is currently selling his collections at Henri Bendel’s, the prestigious New York store. Herchcovitch is known for the irreverence and audacity of his treatment of color and prints. Amir Slama, a designer for Rosa Cha, who sells his work in the United States, England, and Japan, thinks that it is important for fashion to have a language that is at once particular and universal and bets on the future of products of good design and quality. In the recent work of Carlos Miele, an M. Officier designer, Brazilian themes are recurrent. Challenging, his work puts into question the Brazilian elite’s prejudice against popular culture. Miele blends the technology of new materials with crafts and adds to the admixture strong colors, beads, and asymmetries. His garments can be purchased in New York, Paris, and Hong Kong. Fause Haten, whose design is a bold mixture of high fashion and prêt-à-porter, entered the US market by working with Giorgio Beverly Hills. In 2000, he won his first ABIT Fashion Brazil prize and in 2001 presented his collection at the New York Fashion Week. Icarius de Menezes was discovered by the Girault-Totem press bureau, which came to Brazil to recruit Brazilian designers. It was then that Icarius showed his work to the Belgian apparel industry, which became his sponsor and partner. Reinaldo Lourenço is another name that is causing a rage at the São Paulo Fashion Week. He says that he does not work with stereotypes and that his garments are for those that like fashion. Unanimously appreciated in Brazil, he is winning international recognition and selling his work in 35 points abroad. Ronaldo Fraga issues from Phytoervas and is known as the most brainy; designer of his generation. He creates thematic and conceptual pieces without losing the intention of making things to be worn. At 26, Thais Losso, the youngest of the new crop, designs an irreverent and original street fashion for Cavalera, the trademark of Igor Cavalera, the drummer of the Sepultura band. Tufi Duek has launched the Forum trademark. In 1981 he opened a showroom in New York and now sells his work to 80 US businesses. He attracted attention by drawing inspiration from motifs associated with the Brazilian Northeast, Rio de Janeiro, and the New Cinema and entered the international market in 1998. There are also Andre Lima, Marcia Ganem, Mario Queiroz, Renato Loureiro, Ricardo Almeida and many others about whom the world may not have heard but will soon see, wear, and admire.
back to the top
Brazilian Active Wear is HOT-HOT SEXY! Women should look their best wherever they go:At the office – Of course! At a party – Yes! At the gym – Absolutely! What better place than the gym to show off your beautiful body? Brazilian Active Wear brings fashion into the gym with Brazilian flair! Brazilian Active Wear adds value to women’s bodies: Every curve, each individual fine line is a work of art and we will dress you accordingly! Clothing for the gym that your body deserves! Clothing for the gym that you deserve! Clothing for the gym that makes you hotter than hot! It makes you HOT-HOT! The secret to great workout clothing is the Brazilian design, with bright colors and the material called SUPLEX/LYCRA that gives you freedom of movement while you are looking sexy. We all worry about what we wear to work or when we hit town for the night. Why when we go work out to look good we have to throw on a pair of old sweat pants and a wrinkled "promotional" t-shirt? Imagine yourself looking at the mirror, while you are working out and see some baggy outfit that you can't see the shape of your body? THIS IS OUT. Looking great will motivate you to work out harder and more effectively. The gym these days are not just for exercising, they have become a great environment to socialize and meet people. Besides keeping yourself in shape, you can also get a date for Friday night and even network for a new job. Brazilian Bikini: The way to go beaches! Brazilian fashion is known for its fun designs, sensuality, beauty and class. Allied with high quality fabrics produced with the latest textile technologies, it gives you the best in sport and intimate fashion. The comfortable feel and touch of the fabrics, the detailed and interesting designs, and the captivating colors are just few of the qualities that will contour your body and help you rebuild your wardrobe. Enjoy your new, comfortable, beautiful fashion. There is a variety of gym wear, workout clothing, yoga wear, dance wear, women’s swimwear, and bikinis. Bra tops, halter tops, shorts, hot pants, capris, yoga pants, long flared pants, vests, jackets, and one piece body suits. Brazilian beachwear, bikinis, active wear are designed and produced using the best quality fabrics and material, such as Lycra by Dupont - Supplex and Performax by Dupont. Brazilian Bikini, Brazilian Swimwear or thong bikini that will automatically draw attention to your beautiful and sexy body, you came to the right place – The beach was a major part of life, for most Brazilians. The beach is a social area for sun, surf, exercise and play. Life revolves around the beach and Fashion plays a major part. The women in Brazil not only wear their bikinis differently to the typical American girl, but are proud of their bodies (no matter what shape) and, as a result, ooze sex appeal and confidence. The "Brazilian cut "of bikini is genuinely more flattering on most figure types and makes one’s bum look sexy – it actually creates the illusion of your bum being smaller! In Brazil the bikini is worn with confidence and it is worn to enhance the figure & sensuality of a woman. It can be worn at the beach, while relaxing on a boat or a yacht, or while relaxing on the deck of a pool a bikini is not just a swimsuit it is a fashion statement. The Brazilian style of Bikini is special in it's design and the Brazilian cut is daring while remaining stylish and tasteful. It allows a woman to feel confident about her body. Brazilian Bikinis: bikinis for women who love who they are, and aren't afraid to show it! Famous for its beautiful beaches and beautiful women, Rio de Janeiro is home to the original bikini beaches. Who can forget "The Girl from Ipanema"? .Cool, hot, bold, brave, smart, sexy...all rolled into one great bikini. You know you've got it - now you can show the world! Designer Brazilian Bikinis. One can recognize an authentic Brazilian bikini even from far. A Brazilian bikini refers to nature, happiness, well being, and is also sexy, without being vulgar. The Brazilian bikini models for exporting have a quality not easily matched by other countries, even USA and UK. The reason for that is because the Brazilian industry specializes in this kind of clothing investing huge resources in design, technology, fashion events, and so on. Which are the most relevant designer brands today? The most relevant designer brands are those usually participating in the well known "Fashion Weeks" in Brazil. The Fashion Weeks are two major fashion events where the trend setters present their new models and collections. The History of the Brazilian Bikini: Have you ever wondered where the Brazilian bikini came from? How the bikini got its name? When it was introduced? Well, read on and learn a little about the history of the Brazilian bikini. In July of 1946, south of France, the bikini was born named after a small island, Bikini Atoll. Bikini Atoll is part of a small group of island where nuclear tests were done during this period. The bikini was so moving and explosive, that it was named after this island. Brazil has many European touches, and with its sweltering sun, endless beaches and incredible bodies, it was no wonder the Brazilians adapted this French creation. Of course, over the years, the Brazilians customized the bikini making it unique to the whole world and separating the Brazilian bikini from the rest. Today, the Brazilian bikini is a standard in all of Brazil, with its mid-cut back portion, small tight fitting top and an array of colors, beads, wood, and more, make the Brazilian bikini stand far out from the rest. It is not considered a sexy cut or provocative by the Brazilians and is worn by all ages and sizes. Although 2 to 3 inches smaller than the standard American cut bikini, the Brazilian bikini are invading the beaches of the world, becoming the latest in beach fashion. If you are looking for that perfect tan and a bikini that will turn heads, you are in the right direction.
Designer Brazilian Bikinis One can recognize an authentic Brazilian bikini even from far. A Brazilian bikini refers to nature, happiness, well being, and is also sexy, without being vulgar. The Brazilian bikini models for exporting have a quality not easily matched by other countries, even USA and UK. The reason for that is because the Brazilian industry specializes in this kind of clothing investing huge resources in design, technology, fashion events, and so on. Which are the most relevant designer brands today? The most relevant designer brands are those usually participating in the well known "Fashion Weeks" in Brazil. The Fashion Weeks are two major fashion events where the trend setters present their new models and collections. As you add to your collection of lingerie, you will begin to get a feel for what types of lingerie you enjoy wearing. For those of you who have limited or no experience in purchasing lingerie, there are many things you should consider. The History of the Brazilian Bikini: Have you ever wondered where the Brazilian bikini came from? How the bikini got its name? When it was introduced? Well, read on and learn a little about the history of the Brazilian bikini. In July of 1946, south of France, the bikini was born named after a small island, Bikini Atoll. Bikini Atoll is part of a small group of island where nuclear tests were done during this period. The bikini was so moving and explosive, that it was named after this island. Brazil has many European touches, and with its sweltering sun, endless beaches and incredible bodies, it was no wonder the Brazilians adapted this French creation. Of course, over the years, the Brazilians customized the bikini making it unique to the whole world and separating the Brazilian bikini from the rest. Today, the Brazilian bikini is a standard in all of Brazil, with its mid-cut back portion, small tight fitting top and an array of colors, beads, wood, and more, make the Brazilian bikini stand far out from the rest. It is not considered a sexy cut or provocative by the Brazilians and is worn by all ages and sizes. Although 2 to 3 inches smaller than the standard American cut bikini, the Brazilian bikini are invading the beaches of the world, becoming the latest in beach fashion. If you are looking for that perfect tan and a bikini that will turn heads, you are in the right direction.
Brazilian Bikinis by Christa Sterrett
The Brazilians may not have technically invented the bikini, but they have definitely assumed ownership of the evolution of bikinis. The term bikini in the United States is loosely applied to all two-piece suits, but in Brazil, bikini connotes a whole different thing. Bikinis in Brazil are truly "itsy bitsy teenie weenie." On a trip to the beaches of Brazil you will immediately be greeted by the tanga and the "fio dental." "Fio dental" is Portuguese for "dental floss" and it refers to the bikinis that are made from little more than string and leave nothing to the imagination. These suits are also called G-string bikinis. Tanga bikinis are nearly as skimpy, but there is a tiny bit more material in the bikini bottom. Brazilian bottoms that are not thongs are a sexy alternative to baring it all. The material on the bottom is cut narrower than the average bikini bottom, but it still offers some degree of coverage. Brazilian bikinis can be found in a variety of different eye catching materials. Some of the more flamboyant might be made out of a metallic fabric or even a see-through mesh material. There are some that are made from lycra and others might even be crocheted. The designs of these suits are really quite creative. While these skimpy suits are regularly seen on the beaches of Brazil and other foreign countries, they are not as typical on the beaches of the United States. So, if you really want all eyes on you, wearing a Brazilian bikini is a surefire way to get them. It might be a good idea to stay off the family beaches or beaches in small towns, however, as these suits are so hot they might get you arrested. How to Choose Your Brazilian Sexy Lingerie By Mike Harader So you have decided that it is time to purchase some new sexy lingerie. If you are a regular consumer of lingerie than your previous purchasing experience should be your guide to your future purchases. As you add to your collection of lingerie, you will begin to get a feel for what types of lingerie you enjoy wearing. For those of you who have limited or no experience in purchasing lingerie, there are many things you should consider. Keep in mind that there is one main reason for anyone to purchase lingerie. That reason of course is to look as sexy and seductive as possible to whomever it is you want to entice. With that in mind, you will definitely want to find something that flatters your particular body type. With so many different body types in the world, it is no wonder that there are just as many different types of sexy lingerie to choose from. Some common types of lingerie are corsets, bustiers, baby dolls, gowns, teddies, camisoles and chemise to name a few. The important thing to consider though is how each type of lingerie will show off your particular figure. Each lingerie outfit will show off different parts of your body in a different way. Some might draw attention to your breasts while others might show off your buttocks. This is the beauty of being able to choose from a large selection of lingerie. You will probably want to experiment and try out different styles until you get a better feel for what looks good on you. Once you have found the style that you feel will be most complimentary to you, the next thing you should consider is comfort. It used to be that lingerie was extremely uncomfortable for the woman wearing it. Sure, it looked great and served its purpose, but why should you be uncomfortable when you don’t have to? Lingerie today is much more comfortable than in the past. There are also many different material types to choose from so keep this in mind as you consider making your purchase. For example, wearing leather lingerie will feel a lot different than wearing satin or lace. Once again, this will be a personal preference that you will determine over time as you try out different styles and fabrics. So now it is time for you to have some fun and get yourself that sexy lingerie you have been craving. But remember, when choosing your Sexy Lingerie, you will want to stick with the items that highlight your most attractive features while providing you with the comfort you deserve. On line Clothing Stores Carrying Brazilian Jeans for your Casual Clothing Needs By Bowe Packer Jeans for women have been fashionable around the world for decades now. Clothing stores throughout the country and around the world have been stocking their isles with different styles, colors and design of jeans for as long as I can remember. Women’s clothes, particularly jeans, are always changing with the times.vanish, sometimes never to be seen again. Take for instance the old timers who were strictly concerned with comfort. Women have a particular shape and style and tend to look for that in their jeans. Let's face it Jeans are the epitome of women casual clothing. Brazil is fast becoming the leader in high end fashion and stylish women jeans. More and more online clothing stores are fast recognizing this phenomenon and stocking more Brazilian jeans. Casual clothing for women is about comfort, but also about style and Brazilian jeans bring just that, style and comfort. So no matter if your preference is low rise or super low rise with your choice of leg cut then the Brazilian jeans might just be the selection you are looking for. And clothing stores online carry casual jeans with flare and style. Brazilian Bras and Panties Go High Tech by Geovana Pagel The intimate fashion sector including panties and bras is one that grows the most in Brazil. Domestic production, including bedtime garments, socks and accessories, is of 1.24 billion items a year. In 2005, sector revenues reached US$ 1.7 billion, a growth of 33% when compared to the US$ 1.3 billion of 2004, according to information supplied by the Brazilian Textile and Apparel Industry Association (Abit). The sector includes 6,000 formal companies, most micro and small, which employ 32,000 workers throughout the country. Last year, the segment had 5.2% participation in the textile Gross Domestic Product (GDP), which was US$ 32.9 billion.
Brazilian lingerie has also found its space on the foreign market. Between January and June, exports totaled US$ 15 million and imports US$ 5.3 million, with a trade balance surplus of US$ 9.6 million. In the same period of last year, exports totaled US$ 16.7 million and imports US$ 3.8 million, with a surplus of US$ 12.9 million. The United States, Chile, Argentina, Uruguay and Bolivia are the main destinations. In the first half of the year, the most exported items were bras, bustiers, corsets and panties. China, Hong Kong, Argentina, Pakistan and Bolivia, on the other hand, are the countries that sell most products to Brazil. Arab countries like Saudi Arabia, the United Arab Emirates, Jordan, Kuwait, Lebanon and Tunisia are also importers. From January to June they imported US$ 335,800 in Brazilian intimate fashion, according to figures supplied by the Abit. High Tech An indispensable item in the female wardrobe, lingerie is gaining prominence in all productions, be it discretely and comfortably, bringing out the female curves or as part of the outfit, when it is made to show. The continuous development of the sector motivates the appearance of specialized fairs like the Brazil Lingerie Salon, which receives approximately 10,000 visitors in each edition. "Producers have started paying more attention to women's behavior. Nowadays a woman has various different styles in the same day," stated Indhira Pêra, a director at New Stage, the company that organizes the Lingerie Salon, which, in its third edition, which took place this year, counted on the participation of 60 of the main sector brands in the country. The event took place from August 6 to 8 in the southeastern Brazilian capital of São Paulo. "Modern women are currently seeking products that align technology to comfort, without leaving out sensuality," pointed out Indhira. It is the evolution of the technology of textile filaments that permits the product versatility. New threads provide comfort and a pleasing touch, avoid the growth of bacteria, are durable and have firm colors. Apart from that, they also permit light compression or promote the woman's curves, delicately increasing volumes. At the Rhodia lounge, visitors could see what the Amni products, the name of the line of micro-fiber products produced by Rhodia, permit in terms of fashion innovation. The theme of the lounge was "Lingerie of Attributes". Rhodia was the first company to produce micro-fiber and super polyamide micro-fiber in Brazil. The products exhibited included push-up bras, which increase the volume of breasts and may be used with any cleavage. Tops for use after birth were also exhibited. Bermudas and teddies that compress the abdomen and behind, ideal for modeling the body and reducing the belly, padded underwear and low-rise panties, to be worn with trousers with low waistlines, were also shown. Strapless bras, low-rise panties and some briefs have silicon on the sides avoiding movement and marking. All are comfortable, made not to mark clothes but also not forgetting discreet sensuality and a fashion appeal. Brazilian Bikinis are in fashion! If you've passed a swimsuit hanging on a rack, or touched on a swimwear website, you've probably noticed that Brazil is leaving no stone unturned on the beach scene. Why the focus on Brazil? You'll find the answer in a bikini-sized history lesson. In short, Brazil is urbane: almost every Brazilian lives in the fast-paced city. Tack on Brazil's legacy from Europe -- a love for high fashion that borders on religion. Now top it all off with Brazil's 5000 miles of beach, each and every one of them filled with fashion-forward women who insist on clothes to sizzle at the scene. We've done and redone the triangle-top and string bottom. We've pretty much exhausted the thong -- de minimis can only go so far before there's nowhere left to go. But there's one thing we haven't exhausted: high glamour. Enter Brazil, drenched in the big, heady spirit of the sixties, and the international goddesses that drove it. Think Brigitte Bardot. Or Ursula Andress, stepping out of the surf in her belted bikini to set the world on fire. The Colors Just like other areas of the fashion scene, the Brazilian retrospective combines modern colors and fabric tech with unmistakable hues from the Sixties. This means bright, bright plastic white, cocktail black, and clashing fluorescents. And touches of vinyl and metal. The Shapes The old triangle top, always meant for the small-busted woman, starts to look a little blah compared to the womanly styles from Brazil, like low-slung "hipster" bottoms (especially beguiling when combined with kicky belts). You'll find Brazilian tops emphasizing larger busts, with stabilizing lace-ups or under-wire support. The Textures My favorite thing about Brazilian styles are the textures, which seem exotic in our post-production, plasticized world. Brazil knows that women love the softer side of sexy -- the kind that never shows up in beer commercials. Instead of vying for minimal coverage, Brazil uses high-tech savvy to weave water-friendly crochet and macramé into swim tops and bottoms. We love the macramé-strung bikini bottoms -- sometimes adorned by brassy buttons or shells. And we love the giant embroidered flowers (touched up with crystals), the French knots, and the hand-painted fabrics that show up on tops. But our favorite is the lycra-touched crochet pullover that goes from day to night. Wear it on the beach, then wear it again at the lounge. A feminine, crocheted top over a bikini bottom is the kind of look that hits the Richter scale. Best of all, these styles can be dressed to the nines with a smoky shade of eye shadow and big, clunky jewelry. STYLE: Brazilian Swimwear reigns supreme When the time comes for women to strip down to bikinis, their swimwear choice has a lot to do with geography. So, for instance, if you go to Rio de Janeiro, women will be likely to show off their rears in barely-there, high-cut bikinis. In Bondi, sleek one-piece bathers rule - they are ideal for tanning both ocean and poolside and for doing laps. In St Barths, women prefer tiny Italian knitted bikinis for lazing on a yacht, and in the Hamptons it's all about bold, sporty designs for volleyball on the beach. But in spite of this, summer swimwear does have a common design thread. The Brazilian bikini, or as it is often known, "the dental floss" of swimwear, reigns supreme. The style was first made popular in the Nineties when Brazilian bombshell supermodels like Gisele catapulted the country's fashion into headlines, but it has since traversed all cultures, and it can be spotted on beaches from Sydney to St Tropez. Even in spite of more restrictive beach-attire rules in the US - skimpier styles and topless bathing on the wrong beach can lead to arrest - the Brazilian bikini has become popular with many American women, according to leading stylists and retail buyers. Even British women, perhaps once more readily associated with pear-shaped figures and Fifties one-pieces, have fallen prey to the flimsy style that requires not only a lithe body and plenty of bravado but also a devotion to that other Brazilian export, the bikini wax. According to Valerie Steele, director and chief curator of fashion at the Fashion Institute of Technology in New York, women's choice of swimwear can tell you more than grid references; it can often reflect that country's culture. In Brazil, for instance, a "physically positive society", women play sport, rollerblade and take the city bus wearing bikinis and high-heeled sandals. "Brazilian women are beautiful, but some have butts that are three-feet wide. They wear skimpy bikinis because men in Brazil are very interested in rears," she says. So are American and British women also fulfilling the same interest in buttocks? Steele thinks not. That, she believes, is more of a fashion trend than a fetish. "America is still a very puritanical country. It's not quite ready for the complete waist-down exposure that Brazil has." So what many American women are actually opting for is the "export" version of the Brazilian bikini, which has a fuller back and is definitely not thong-style. They do, however, still expose plenty of one's derrière, so be prepared. Colleen Sherin, fashion market director for Saks Fifth Avenue, says their top selling Brazilian swimwear brands are Salinas, and Rosa Cha by Sao Paulo-based Amir Slama. Both offer designs that range from barely-there bottoms to boy-cut, hipster styles, and one-pieces. As women know well, one style does not fit all. Sherin believes that tiny swimwear really can have a slimming effect, even though there is obviously less fabric on offer to cover one's behind. "You can look good in these, even if you are not stick thin, " she insists. "The best string bikinis, triangle-style are Pucci. Some of these are better-suited for lounging." But can you swim in them? "Sure, but maybe not go water-skiing." Americans also favour sporty swimwear that can take them easily from the Hamptons, the playground for the rich in summer, to sporting events. So this summer, take a cue from the Hamptons lifeguards who will wear sporty, preppy swimwear by Nautica, or from the staff at Hotel Gansevoort's rooftop pool in New York's Meatpacking District who will also wear that label. And it is worth noting that designer Diane Von Furstenberg's first swimwear collection that launches this summer offers women both Brazilian and the wider American cut bottoms. |